CHAIRS:
Prof. Raquel Meneses, Univeristy of Porto, Porto, Portugal
Prof. Nuno Moutinho, Univeristy of Porto, Porto, Portugal
ORGANISING COMMITTEE:
Prof. Raquel Meneses, Univeristy of Porto, Porto, Portugal
Prof. Nuno Moutinho, Univeristy of Porto, Porto, Portugal
Prof. Mafalda Roxo, Univeristy of Porto, Porto, Portugal
Prof. Pedro Quelhas Brito, Univeristy of Porto, Porto, Portugal
Prof. Rui Monteiro, Portuguese Institute of Marketing Administration (IPAM), Porto.