CHAIRS:
Prof. Raquel Meneses, University of Porto, Porto, Portugal
Prof. Nuno Moutinho, University of Porto, Porto, Portugal
ORGANISING COMMITTEE:
Prof. Raquel Meneses, University of Porto, Porto, Portugal
Prof. Nuno Moutinho, University of Porto, Porto, Portugal
Prof. Mafalda Roxo, University of Porto, Porto, Portugal
Prof. Pedro Quelhas Brito, University of Porto, Porto, Portugal
Prof. Rui Monteiro, Portuguese Institute of Marketing Administration (IPAM), Porto.